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3D Frenzy Reminiscent of Mobile Frenzy
by Doug Sheer on 07/01/10
It was only just a few years ago that everything in the market was energized about the prospects for delivery to mobile platforms. And, that meant that every booth at IBC, NAB and other major shows, had signs up saying things like "we speak mobile" to take advantage of the heat of the subject, even if that manufacturer really didn't have anything to offer.
Today is no different when it comes to 3D. Despite the fact that so few end-users have actually tried doing production 3D or even have a purpose for it yet, the passions have been inflamed and the rush is on to be 3D-ready. Seems like a stampede. Again, signs abound everywhere and seminars, boot camps, trade fairs, Web-inars, magazine features, web sites, special exhibit areas -- 'ghettos' -- at big trade shows, and blasts are all touting the need for being 3D-ready. Yes, even D. I. S. is guilty of cashing in, as we have deployed a new survey called 3D Production World tm 2010 and it is in the field now and due to be published before IBC.


